“Having commissioned Top Spin to create a website, the development of my original scheme was well implemented.”
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“Highly recommended.”
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Millions of people search Google every day, looking for businesses. By registering on Google's "Local Business Center", when potential customers search for local information, they'll find your business: your address, hours of operation, even photos of your storefront or products.
There is no point having a website if it is so poorly designed that any visitor you do manage to get soon decides to leave. Web usability is all about designing a website that is easy to use and allows visitors to find exactly what they are looking for quickly.
The following are some of the key principles of web usability:
What is Search Engine Optimisation (SEO) and why do I need it?
SEO is the process of making your website appear higher up the search results page for a search that is relevant to the content of your website. The reason you need it is that without it very few people are likely to know that your website exists. The good news is that you can do a lot of the SEO work yourself, without having to pay a lot of money to an SEO specialist.
One of the key ways to get your website noticed is to get links from the best web directories and from other relevant, quality websites. The major search engines, such as Google, use "spiders" to crawl the web, following links from page to page. Any link to a page on your website makes a search engine rate your page higher. The more links that you have from quality websites the higher your search engine ranking will be. Hence, the higher you will appear in the search results page.
As part of the web hosting that we provide, there is a statistics package that gives you a lot of information about the visitors to your website. I have been asked in the past to explain some of data shown and hopefully this article will help give you a better understanding of the data and what it means for your website.